WAG THE DOG (2024)

OVERVIEW

To ensure success for this project, I had a conversation with the brand owner, Steph, to determine her brand goals, target audience, the overall tone of the brand, and important elements that she wanted to be included. Below is a short breakdown:

brand goals:

• gaining more clients: dog walking, pet sitting, pet training

AUDIENCE:

• pet owners in the Philadelphia area (all ages, genders, races)

BRAND DESCRIPTOR WORDS:

• Trusting, Loving, Playful

IMPORTANT ELEMENTS TO INCLUDE:

• dog related imagery (bones, paws, wagging tails, etc)