Kelly Dickinson Design
Homepage_Logos_MadamMinerva.jpg

MADAM MINERVA

MADAM MINERVA (2024)

OVERVIEW

To kick off this project, I had a conversation with the brand owner, Ashley, to determine her brand goals, target audience, the overall tone of the brand, and important elements that she wanted to be included. Below is a short breakdown:

brand goals:

  • reading birth charts & doing solar returns mainly with tarot readings & digital products being a longer term goal.

AUDIENCE:

  • mostly women, all ages—happy to help guide younger women through astrology & break barriers set in place while growing up

BRAND DESCRIPTOR WORDS:

  • Celestial, Oracle, Witch, Mystic, Herbal, Earthly

IMPORTANT ELEMENTS TO INCLUDE:

  • crystal ball (definitely use), symbolism of all the elements (highly recommended to use if possible), plants/herbs, classic astrology symbolism (stars, sparkles, zodiac symbols, planetary symbols, or moons)

 

CLICK THUMBNAILS ABOVE TO NAVIGATE BRAND PROPOSAL

USE OF AI WITHIN BRANDING

One dynamic element that makes Madam Minerva’s branding unique is the use of AI created imagery that is tied back to the brandmark. I utilized the brandmark as the shape reference & created many different color options that can be used across deliverables to elevate the look of the brand.